{"id":16171,"date":"2023-04-28T10:47:16","date_gmt":"2023-04-28T10:47:16","guid":{"rendered":"https:\/\/www.horecaexpodz.com\/?page_id=16171"},"modified":"2026-03-19T14:04:46","modified_gmt":"2026-03-19T14:04:46","slug":"digital-advertising-specifications","status":"publish","type":"page","link":"https:\/\/www.horecaexpodz.com\/en\/digital-opportunities\/digital-advertising-specifications\/","title":{"rendered":"Digital advertising specifications"},"content":{"rendered":"\t\t
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Technical requirements<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Our specification page outlines all the key information you\u2019ll need in order to send us your advert in the correct format.\u00a0If anything is still unclear or you have any questions about the process, please contact a member of the team who will be happy to advise you on best practise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n \n \n\t\t\t\t\t\tDownload specifications pdf<\/span>\n\t\t<\/span>\n <\/a>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Website Specifications<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our variety of website advertising options allows you to put an ad of your choice on our top 5 most visited web pages; homepage, visit, exhibit, conference & about. Available formats: JPG, PNG, GIF.<\/p>\n

Best practise:<\/p>\n

    \n
  • Be clear and concise<\/li>\n
  • Provide a clear call to action<\/li>\n
  • Use high quality visuals<\/li>\n
  • Use smooth animation<\/li>\n
  • Consider your ad on mobile- the same file will be used on different screen sizes, make sure text is visible and legible.<\/li>\n<\/ul>\n

    Next Steps
    \nOnce you have decided on your ideal advert type, please send your creative to your sales and marketing contact. The team will review the files you send across and let you know if it is suitable for publishing. At the same time, you can also send your UTM tracked landing page link. If you have any questions about the creative specification or file types, please send your request to your marketing contact. We require payment in full prior to publishing.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    Dimensions (px):<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • \n\t\t\t\t\t\t\t\t\t\tFull Width = 2000x220<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\tFeatured innovations = 300x250<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Email Specifications<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Available format: JPG,PNG,GIF<\/p>\n

      Best practise:<\/p>\n

        \n
      • Be clear and concise<\/li>\n
      • Provide a clear call to action<\/li>\n
      • Use high quality visuals<\/li>\n
      • Use smooth animation<\/li>\n
      • Consider your ad on mobile- the same file will be used on different screen sizes, make sure text is visible and legible.<\/li>\n<\/ul>\n

        Specs and best practise:<\/p>\n

          \n
        • Maximum 600 pixels width (any height).<\/li>\n
        • 72dpi for image resolution.<\/li>\n
        • Background images, animated GIFs, videos and image
          \nmapping aren\u2019t supported on all email systems. If used,
          \nensure you send image files and alternative text.<\/li>\n
        • Only web safe fonts should be used for text e.g. Arial,
          \nVerdana, Helvetica, Tahoma, Trebuchet MS, Times New
          \nRoman.<\/li>\n
        • Minimum legible font size is 12 pixels.<\/li>\n
        • Review your email on multiple devices to ensure responsiveness. We encourage responsive coding.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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          Dimensions (px):<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          • \n\t\t\t\t\t\t\t\t\t\tTop banner = 600x100<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
          • \n\t\t\t\t\t\t\t\t\t\tLower banner = 600x100<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
          • \n\t\t\t\t\t\t\t\t\t\tSponsored content block = 300x250<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
          • \n\t\t\t\t\t\t\t\t\t\tSponsored content block & post on website = 300x250<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
          • \n\t\t\t\t\t\t\t\t\t\tNewsletter takeover (exclusive rights to advertising)= 600x100, 300x250<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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            Social Specifications<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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            Best practise:<\/p>\n

              \n
            • Length of post copy is not limited on Facebook, Instagram or LinkedIn, but social sites often cut off text longer than 140 characters with \u2018see more\u2019<\/li>\n
            • For Twitter the maximum post length, including hashtags and URls\u2019s,\u00a0 is 280 characters<\/li>\n
            • Hyperlinks are not possible in Instagram post, so take this into account when sending over copy<\/li>\n
            • \u00a0Videos are also useable on Twitter, Facebook and LinkedIn, maximum video size is 4GB.<\/li>\n
            • You are able to send them over on different captions for each social platform; please ensure you highlight which platform you would like each caption to be associated with, including any links and hashtags.<\/li>\n<\/ul>\n

              Asset requirements:<\/p>\n

                \n
              • Max Image Size:150KB<\/li>\n
              • Max video size:4gb<\/li>\n
              • Non-animated image formats: JPEG, PNG,.GIF<\/li>\n
              • Animated Image format: .GIF, SWF(Flash),.ZIP (Html5)<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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                Dimensions (px):<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                • \n\t\t\t\t\t\t\t\t\t\tFacebook post = 1200x628<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                • \n\t\t\t\t\t\t\t\t\t\tInstagram post = 1080x1080<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                • \n\t\t\t\t\t\t\t\t\t\tLinkedIn post =744x400<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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                  PPC campaign Specifications<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                  As an advertiser, you will need to create the banner ads we upload to search and social networks as part of the audience extension. Here is all the information you need to create static banners, video banners or a combination of both.<\/p>\n

                  Best practise:<\/p>\n

                    \n
                  • Include your brand\u00a0 \u00a0logo (if using animation, this needs to be on every frame)<\/li>\n
                  • Use a clear CTA (call to action)<\/li>\n
                  • Include USPs such as prices, promotions and exclusives.<\/li>\n
                  • Create variations of your banners e.g. busy conference image and a product image.<\/li>\n<\/ul>\n

                    Asset Requirement:<\/p>\n

                      \n
                    • Max Size 150KB<\/li>\n
                    • Non-animated image format: JPEG, PGN,.GIF<\/li>\n
                    • Animated Image format: GIF, SWF (flash),.ZIP (HTML5)<\/li>\n
                    • HTML5 Formats: Zip containing HTML and optionally CS, JS, GIF, PNG, JPEG, SVG responsive or standard<\/li>\n
                    • Animation length and speed:<\/li>\n
                    • Animation length must be 30n seconds or shorter<\/li>\n
                    • Animations can be looped, but the animations must stop after 30 seconds<\/li>\n
                    • Animated GIF ads must be slower than 5fps<\/li>\n
                    • Flash ads must be 24FPs or slower<\/li>\n<\/ul>\n

                      Size guide
                      \nMost common banner sizes: 300\u00d7250, 728\u00d790, 970\u00d7250, 160\u00d7600, 336\u00d7280, 468\u00d760, 300\u00d7600, 320\u00d750, 320\u00d7100, 1200\u00d7628, 1080\u00d71920 & 1080\u00d71080<\/p>\n

                      Next steps
                      \nIf you are launching an audience extension campaign our team will require further information to get the campaign live. When you have confirmed your order, we will send you a short form to complete to ensure its success. The team will review the files you send across and let you know if its suitable for publishing. If you have any questions about the creative specification or file type, please contact your marketing contact.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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                      Dimensions (px):<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                      • \n\t\t\t\t\t\t\t\t\t\tLeaderboard<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                      • \n\t\t\t\t\t\t\t\t\t\tBanner = 468x60<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                      • \n\t\t\t\t\t\t\t\t\t\tTop banner = 930x180<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                      • \n\t\t\t\t\t\t\t\t\t\tLeaderboard = 728x90<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                      • \n\t\t\t\t\t\t\t\t\t\tBillboard = 970x250<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                      • \n\t\t\t\t\t\t\t\t\t\tSkyscraper<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                      • \n\t\t\t\t\t\t\t\t\t\tSkyscraper = 120x600<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                      • \n\t\t\t\t\t\t\t\t\t\tWide skyscraper = 160x600<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                      • \n\t\t\t\t\t\t\t\t\t\tHalf-page = 300x600<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                      • \n\t\t\t\t\t\t\t\t\t\tPortrait = 300x1050<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                      • \n\t\t\t\t\t\t\t\t\t\tSquare and rectangle<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                      • \n\t\t\t\t\t\t\t\t\t\tSmall square = 200x200<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                      • \n\t\t\t\t\t\t\t\t\t\tVertical rectangle = 240x400<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                      • \n\t\t\t\t\t\t\t\t\t\tSquare = 250x250<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                      • \n\t\t\t\t\t\t\t\t\t\tTriple widescreen = 250x360<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                      • \n\t\t\t\t\t\t\t\t\t\tInline rectangle = 300x250<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                      • \n\t\t\t\t\t\t\t\t\t\tLarge rectangle = 336x280<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                      • \n\t\t\t\t\t\t\t\t\t\tNetboard = 580x400<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                      • \n\t\t\t\t\t\t\t\t\t\tMobile<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                      • \n\t\t\t\t\t\t\t\t\t\tMobile banner = 300x50<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                      • \n\t\t\t\t\t\t\t\t\t\tMobile banner = 320x50<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                      • \n\t\t\t\t\t\t\t\t\t\tLarge mobile banner = 320x100<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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                        Video best practise:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                        Video best practise:<\/p>

                        • Grab attention within the first 2 seconds<\/li>
                        • Communicate visually so users can understand your message even without audio<\/li>
                        • Don\u2019t overlay text, logos or button
                          30 seconds or less.<\/li>
                        • Uploading different video lengths can help you to tell different stories. But keep the total individual video length under 30 seconds<\/li>
                        • Animations can be looped, but the animations must stop after 30 seconds<\/li>
                        • Animated GIF ads must be slower than 5 fps<\/li>
                        • Flash ads must be 24 fps or slower<\/li><\/ul>

                          Asset requirements:<\/p>

                          • YouTube must be public<\/li>
                          • Recommended duration: 15 seconds, 20 seconds, 30 seconds, 60 seconds, 90 seconds.
                            You can supply one or a number of video files.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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                            Dimensions (px):<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                            • \n\t\t\t\t\t\t\t\t\t\t1920x1080(16:9)- mandatory<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                            • \n\t\t\t\t\t\t\t\t\t\t1080x1350 (4:5 ratio) - recommended<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                            • \n\t\t\t\t\t\t\t\t\t\t1080x1080 (4:4 ratio) - recommended<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                            • \n\t\t\t\t\t\t\t\t\t\t1080x1920 (9:16 ratio) - recommended<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                            • \n\t\t\t\t\t\t\t\t\t\t1440x1080 (4:3 ratio)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                            • \n\t\t\t\t\t\t\t\t\t\tFile types: .AVI, .M4V, .MOV, .MP4, .MP<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                            • \n\t\t\t\t\t\t\t\t\t\tMaximum file size: 1 GB<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                            • \n\t\t\t\t\t\t\t\t\t\tRecommended duration: 15 seconds, 20 seconds, 30 seconds, 60 seconds, 90 seconds. You can supply one or a number of video files.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                            • \n\t\t\t\t\t\t\t\t\t\tFile name can\u2019t be longer than 50 characters and only ASCII characters are allowed VAST: Display & Video 360 supports the VAST 2.0, VAST 3.0, and VAST 4.0 specifications.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                            • \n\t\t\t\t\t\t\t\t\t\tYou can also use VAST wrappers, but we recommend limiting to only 2 wrappers to avoid issues with serving on exchanges<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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                              <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                              Technical requirements Our specification page outlines all the key information you\u2019ll need in order to send us your advert in the correct format.\u00a0If anything is still unclear or you have any questions about the process, please contact a member of the team who will be happy to advise you on best practise. Download specifications pdf […]<\/p>\n","protected":false},"author":895,"featured_media":0,"parent":13741,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"SIEL-HORECA 2021 I Salon HORECA","_seopress_titles_desc":"Salon international des \u00e9quipements et services pour l'h\u00f4tellerie, la restauration et les collectivit\u00e9s en Alg\u00e9rie, 1-4 D\u00e9c 2021 CIC Alger","_seopress_robots_index":"yes","footnotes":""},"class_list":["post-16171","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.horecaexpodz.com\/en\/wp-json\/wp\/v2\/pages\/16171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.horecaexpodz.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.horecaexpodz.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.horecaexpodz.com\/en\/wp-json\/wp\/v2\/users\/895"}],"replies":[{"embeddable":true,"href":"https:\/\/www.horecaexpodz.com\/en\/wp-json\/wp\/v2\/comments?post=16171"}],"version-history":[{"count":5,"href":"https:\/\/www.horecaexpodz.com\/en\/wp-json\/wp\/v2\/pages\/16171\/revisions"}],"predecessor-version":[{"id":57971,"href":"https:\/\/www.horecaexpodz.com\/en\/wp-json\/wp\/v2\/pages\/16171\/revisions\/57971"}],"up":[{"embeddable":true,"href":"https:\/\/www.horecaexpodz.com\/en\/wp-json\/wp\/v2\/pages\/13741"}],"wp:attachment":[{"href":"https:\/\/www.horecaexpodz.com\/en\/wp-json\/wp\/v2\/media?parent=16171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}