6 – 9 january 2025
Algiers exhibition center – Safex (Central Hall)
HORECA EXPO 2025 competition programme
HORECA EXPO Algeria 2025 invites you to witness an extraordinary spectacle in which the creative minds of the culinary arts engage in epic clashes.
The country’s top chefs will come together to challenge for the supreme title in a series of mouth-watering and challenging categories.
Witness gastronomic masterpieces that will awaken all your senses and transport you to a world of new flavours.
HorecaExpo promises an unforgettable culinary experience that will push back the boundaries of delectation.
Are you ready for this gastronomic adventure?
From Couscous revisited to land & sea fusion, the Maitre Chef HORECA competition encourages our top chefs to keep innovating and to bring out all their know-how and expertise in dishes with thousands of flavours.
This year, our top chefs from 4 different hotels will be challenging themselves to come up with a must-try dish for the Algerian table: Soup. However simple it may be, our chefs will have to use their imagination and creativity to come up with an out-of-the-ordinary soup in order to stand out as THE HORECA Master Chef 2025.
A modern reinterpretation of a national treasure, the Makrout.
Revisit and reinterpret the famous traditional Algerian cake with a touch of innovation. Participants will have the unique opportunity to reinvent this classic cake, adding a contemporary dimension while respecting the flavours and authenticity of Algerian cuisine.
The competition is also a vibrant celebration of Algerian culture, honouring this sweet delicacy that has spanned generations.
Each creation will be a tribute to our culinary heritage, while opening the way to new inspirations.
The “Douceur des Dattes” competition is a gourmet celebration honouring the date, Algeria’s emblematic fruit with its rich and varied flavours.
Open to both amateur and professional pastry chefs, the competition invites participants to create innovative and tasty cakes using dates as the main ingredient. Whether by revisiting traditional recipes or dreaming up new creations, the possibilities are endless. Creations will be judged on their originality, presentation and, of course, taste, but also on their ability to sublimate the natural treasure that is dates.
The “Master Breakfast” competition is a morning feast dedicated to the delights of the first meal of the day.
Open to all cooking enthusiasts and professionals, the competition invites participants to create balanced, innovative and appetising breakfasts.
Dishes will be judged on their originality, presentation and taste, with particular attention paid to nutritious ingredients and diversity of flavours.
Whether it’s fluffy pancakes, vitamin-packed smoothies, creative toast or revisited cereal bowls, each creation promises to delight the taste buds and inspire new morning habits.
The 2023 edition of Horeca Expo succeeded brilliantly with culinary competitions that won over a wide audience. Daring creations transformed familiar ingredients into works of art, while the contestants breathed new energy into every dish.
The competitors, guided by their culinary art, transcended the limits of creativity. Their dishes were more than just recipes, they were the fruit of experience and hard work. Relive the best moments of the 2023 edition, which will give you a foretaste of what the next edition might look like, and which promises to be even better than the previous ones.
The not-to-be-missed “HORECA Master Chef” competition is back
for its third edition.
This year, the competition aims to celebrate the art of fusion cuisine, where ingredients from both worlds – land and sea – come together to create innovative and delicious dishes.
Participants will have the opportunity to give free rein to their culinary creativity and showcase their talents by skilfully combining
meats, vegetables from the land with marine treasures
such as fish, shellfish and seafood.
The “Land & Sea Encounter ” competition is a true
celebration of the pleasures of the table, where creativity and culinary
where creativity and culinary passion come together to offer unforgettable taste experiences.
The “Best pizza dz” contest celebrates the timeless art of Italian cuisine.
Italian cuisine. Master pizza makers will be determined to win the coveted title of best pizza of the event.
Participants will have the opportunity to showcase their creative
talent and expertise in preparing unique and delicious pizzas.
delicious pizzas.
Whether it’s a classic pizza with traditional
traditional flavours or a daring creation with
new combinations, this competition promises to surprise
the taste buds of even the most demanding gourmets.
Each participant will have the opportunity to design and
their own pizza using fresh, high-quality ingredients.
quality ingredients. Guaranteeing an unrivalled taste experience.
The “King of Burger” competition celebrates one of the world’s most popular dishes – the burger. This symbol of conviviality and epicurean delights will be at the heart of the competition, where culinary innovation meets tradition to create unique experiences.
Participants will have the opportunity to give free rein to their culinary imagination to create delicious and innovative burgers. Whether they opt for a classic recipe revisited with a personal touch or a completely new creation, each burger will be much more than a simple dish – it will be an expression of the passion and creativity of each participating chef.
A panel of expert judges and burger enthusiasts will select the best burgers from all the entries. Every flavour, texture and detail will be meticulously assessed to select the burger that will earn the coveted title of “King of Burger”.
The competition for the best “Algerian dessert revisited”, a unique journey
where Algerian culinary tradition meets the creativity of the most
creativity of the most talented chefs!
Discover delicious delicacies, revisited with audacity and originality, to delight your taste buds.
We’re celebrating the richness of traditional Algerian pastry. Participants will have the opportunity to reinvent classic desserts with a contemporary twist, without ever losing the essence of authentic Algerian cuisine.
Our competition is also a celebration of Algerian culture and its sweet delights. By revisiting traditional desserts, we are honouring the country’s culinary heritage and the importance of pastry-making in Algerian culture.
The 2022 edition succeeded brilliantly with culinary competitions that won over a wide audience. Daring creations transformed familiar ingredients into works of art, while the contestants breathed new energy into each dish.
The competitors, guided by their culinary art, transcended the limits of creativity. Their dishes were more than just recipes, they were the outcome of long experience and hard work. Relive the best moments of the 2022 edition, which will give you a foretaste of what the next edition could be like, and which promises to be even better than the previous ones.
The 2022 edition was a brilliant success, with culinary competitions that won over a wide audience. In 2023, expect an even more impressive edition, full of exciting surprises.
Watch the video of the “Cake Design” competition on the theme of “Wedding Design”, which was a huge success among pastry lovers.
Register your interest now for the next edition of HORECA Expo Algeria, where an even richer and more exciting culinary program will be awaiting you.
The 2022 edition was a brilliant success, with culinary competitions that won over a wide audience. In 2023, expect an even better edition, full of exciting surprises.
Watch the video of the “King of Burger” competition, which was a big hit with burger fans.
Register your interest now for the next edition of HORECA Expo Algeria, where an even richer and more exciting culinary program will be awaiting you.
The 2022 edition was a brilliant success, with culinary competitions that won over a wide audience. In 2023, expect an even better edition, full of exciting surprises.
Watch the video of the “Pasta du Chef” competition, which was a big hit with fans of pasta and Italian cuisine.
Register your interest now for the next edition of HORECA Expo Algeria, where an even richer and more exciting culinary program will be awaiting you.
The very prestigious “Huilerie El Asslia” holder of the gold medal for olive oil in Dubai, will participate in the SIEL-HORECA Expo 2021 by offering you a Demonstration followed by a tasting of Olive Oil from high quality.
The demonstration and tasting will be held on Wednesday, December 1, 2021 from 12:00 p.m. to 4:00 p.m. at the Algiers CIC International Conference Center.
To participate in the Tasting, come and visit SIEL-HORECA Expo 2021 by registering for free.
📢CEVITAL JOINS THE SHOW📢
The SIEL-HORECA Expo is organizing in collaboration with CEVITAL a culinary demonstration and tasting on Thursday, December 2, 2021 at the International Conference Center in Algiers.
⏲ Morning: “Mille-Feuilles” by le Seizième pastry shop.
⏲ Afternoon: “Viennoiseries” by La Touche du chef.
Register for free on and take part in the tasting.
The SIEL HORECA Expo 2021 is pleased to present to you the “Maître-Chef Horeca 2021” competition which will see the chefs of the most prestigious hotels in Algiers compete against each other, under the theme of “Chef’s Couscous Revisited”, the respective Chefs of Sheraton Club des Pins, Hayat Regency, Holiday Inn and Sofitel in Algiers, will compete to be elected “Maître-Chef Horeca 2021”
The “Maître-Chef Horeca 2021” competition will be hosted by Chef Messili, 1st ambassador of organic Mediterranean cooking in the USA In 7 different states and Gold medalist at the Universal Expo in Milan, who will also be part of the Jury with of 5 other great chefs of Algerian cuisine.
Don’t miss the opportunity to attend the event and register now!
Chef Bouchaoui
Chef Bouda
Chef Tadjine
Chef Massinissa
After being a semi-finalist of MasterChef Algeria and with a training at the LaChef Alger cooking school, Mounia evolves for several years as a Chef in the restaurant business.
Subsequently, she will become better known under the name Mounicook by fully sharing her passion for cooking on her Instagram page, cook shows at public events and through a cooking television show.
Following his internship at the prestigious VATEL school, he began his career as a chef de partie at the hotel d’orient in Bejaia and rose through the ranks to become the executive chef at the military hotel in Beni Messous.
With more than 37 years of experience to his credit, the chef kennas has chosen ESHRA and since 2020 has become Executive Chef at L’Ecole Supérieure d’Hôtellerie et de Restauration d’Alger.
Yasmina Sellam born Benlemalem native of Mila, agricultural engineer by training. University professor. Founder of the house Dar Djeddi (table d’hôtes and local products) since 2012. Culinary show host on several national and international channels.
After having worked for the 5 stars “El-Moradi Hotel Sousse Port El-kantaoui” then for “Hotel el Rym el Djamil / sabri Annaba (4 stars)” Mr Islam BOULEBINA Turns towards training by obtaining a position of “teacher of vocational training specializing in Restoration ”within the Professional Training Center DREAN where he will evolve to obtain in 2015 the post of teaching technical assistant
The Superior School of Hospitality and Catering of Oran (ESHRA Oran) will be present at SIEL-HORECA Expo 2021 to make a Culinary demonstration “Asian Flavors” led by Chef Malki who will be Assisted by a student.
Chef Malki will present the following three dishes:
• Thaî fish curry
• Sweet and sour chicken
• Stir fried beef
To attend Chef Malki’s Culinary Demonstration, Register for free
The show brings together manufacturers, representatives and distributors of brands operating in all professional fields concerned with the HORECA theme, who wish to strengthen their presence on the Algerian market or even meet future partners.
Prepare for your visit by making sure you have all the information you need to make the most of your participation
Algiers exhibition center – SAFEX (Pavillon Central)
Fax: +213 (0)20 30 79 48
Email: contact@horecaexpodz.com
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this event is subject to a strict age limit, anyone under the age of 16 will be refused access to the exhibition
